Sheldra Khahaifa currently serves as Dada Entertainment’s Chief Financial Officer. Sheldra joined the company in its early stages of formation in 2007 from SONY BMG MUSIC ENTERTAINMENT where she most recently served as Vice President, Finance within its Global Digital Business and U.S. Sales organization.
Prior to SONY BMG, which she joined in 2001, Sheldra, a Certified Public Accountant, spent over six years with PricewaterhouseCoopers principally serving key entertainment clients including Sony Music Entertainment Inc., Sony/ATV Music Publishing, The Interpublic Group, Viacom and Sundance Channel. She began her career in 1993 at Inner City Broadcasting Corporation, home of NYC radio stations WBLS and WLIB.