TL;DR: I make products, build design organizations and reshape brands.
I'm curious about how to connect people with technology focused brands to drive business growth through a user-centered-design process.
For over a decade, I have worked as a Product and Brand consultant in San Francisco & New York with a variety of clients ranging from Fortune 500 to startups and nonprofits.
For the last four years I have taken what I've learned in consulting and went in-house to work at Uber building a design discipline, redesigning products like the Uber rider app, the Uber driver app and most recently rebranding Uber.
Client list: Uber, Gilt Groupe, Zinio, Warner Music Group, Atlantic Records, UbiSoft, Tesla Motors, Hearst Corporation, Time Inc, Wall Street Journal, Dwell, National Geographic, eBay, 826 Valencia, TripIt.
Director of Design, Product & Brand
Sep, 2014 - Current (about 2 years)
BFA, New Media2003
|Feb 6, 2016||BGR Boy Genius Report - The reason why Uber’s new app icon is excruciatingly mediocre|
|Feb 3, 2016||Economic Times - Uber changes logo, app icon in brand makeover|
|Feb 2, 2016||The Verge - Uber CEO Travis Kalanick personally helped design the new logo, and it shows|
|Feb 2, 2016||Wired News - The Inside Story of Uber’s Radical Rebranding|
|Feb 2, 2016||Entrepeneur Magazine - Uber's New Logo Aims to Showcase Its 'Human Side'|
|Nov 20, 2014||Gigaom - Roadmap 2014 recap: Finding design’s place in tech|
|Nov 19, 2014||Gigaom - How engineers and designers can work together in Silicon Valley|
|Nov 17, 2014||Gigaom - Our design event Roadmap kicks off tonight & tomorrow!|