Serge is responsible for the overall R&D of Zong and for the company’s technology roadmap. Prior to joining Zong, Serge was System Architect at ADS-Click, an online advertising company, where he was instrumental is scaling the company’s Ad marketplace to deliver over 4 billion as views per month. Before joining ADS-Click, between 2003 to 2006, Serge was eMarketing Manager at Alinghi, the two-times winner of the renowned Americas Cup. At Alinghi, Serge was responsible for the online strategy of the team. Before joining Alinghi, Serge was Technical Project manager at Global Beach, a leading interactive agency based in the UK. Serge is passionate about new and emerging technologies and even played a role in the roll-out of Windows NT Server when he spent a year with Microsoft in Redmond in 1993.