Sebastien “Seb” Provencher is Vice-President, Product Innovation at HomeAdvisor Canada and a Web entrepreneur. With more than 13 years of experience in local search and social media, Sebastien co-founded Needium (Praized Media) in 2007 and he worked there as Vice-President Product Management & Business Development until his departure in 2012. From 1999 to 2007, Sebastien played an instrumental role in formulating Yellow Pages Group’s online strategy in Canada. He developed their most successful online advertising product ever (DirectoryPlus), struck a strategic partnership with Google, and created a vision around local search. He writes about traditional media, local commerce and social media on his blog at sebprovencher.com and tweets at @sebprovencher.