|Rochester Institute of Technology, B.S.||1997|
|Business - Marketing|
Executive Marketer | Online Marketing | Director of Marketing | Direct Response & E-Commerce | Branding
A high impact marketing executive with 14 years of successful experience in driving revenue profitably via customer acquisition, customer retention and strategic branding.
Skills & Experience: Marketing Management • Marketing Strategy & Planning • Team Leadership • Complete Ownership and Management of Budget and P&L • Online Marketing & Offline Marketing • Customer Acquisition • Customer Retention • Direct Response Marketing • Customer Relationship Management (CRM) • Lifecycle Marketing • E-Commerce • Brand Strategy and Management • Vendor & Agency Management • SEM (PPC), SEO (Organic) • Display Advertising • CPC and CPA • Social Media Marketing • Email Marketing • Affiliate Marketing • Facebook Advertising • Viral Marketing • Web Traffic Monetization • TV & Radio Advertising • Print Advertising • Online Video & Branded Entertainment • Guerrilla Marketing • Analytics, Metrics and ROI Tracking (Omniture, Coremetrics, Google Analytics, etc.)
Specialties: Marketing, Advertising, Branding, Strategic Marketing, Online Advertising, Online Marketing, Display Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Affiliate Marketing, Email Marketing, Direct Marketing, Guerrilla Marketing, Viral Marketing, Social Network Marketing, Social Media Marketing, TV, Radio, Video, Direct Response, Online Promotions, PR, Acquisition, Retention, CRM, Ecommerce, Web 2.0, P&L management, A/B Testing, Multivariate Testing