Spent a majority of life competing in action sports, including motocross, BMX and downhill mountain biking. Co-founded SponsorHouse.com 2001 and later re-branded as Hookit in 2009 - now the largest and most comprehensive network of athletes worldwide. Strong track record in senior management, shepherding a digital business from the idea stage to the leading social property for sports. Strong knowledge of digital technology, including online, social media, eCommerce and mobile with a demonstrated ability to attract and develop executive leadership and investment. More than 10 years of increasing responsibilities in management and digital media operations, spanning product development, advertising sales, events, marketing and strategic partnerships.