|Texas Tech University|
Entrepreneurial results driven business development and marketing executive with proven experience defining, leading and executing partnerships / marketing plans at venture backed and mid-life companies. Expertise in digital media, social and casual gaming, sports and entertainment marketing.
Hands on experience leading, structuring, negotiating and executing partnerships with leading media, social & casual gaming, entertainment and sports properties (YAHOO!, AOL, Viacom, FOX, NFL, NBA, Turner, IAC, etc).
Successful brand and product launches leveraging online and offline marketing tactics driving 10’s of millions of customers.
Expert in the area of driving user acquisition via SEO, SEM, viral, partner / affiliate marketing, guerrilla, email, CPM and un-traditional online ad units
Strong analytical and quantitative skills - Deep analysis of core metrics (all traffic and conversion statistics, growth trends, customer churn and lifetime value)
Managed significant P&L’s and teams of 20+
Deep rolodex and in-depth knowledge of gaming, sports marketing and online media landscape
Experience developing international business plans and launching new products and platforms throughout the global market (North America, Asia, Europe, and South America)
Key knowledge of emerging technologies and markets – have launched products and partnerships with new software technologies and both mobile and ITV applications
Frequent public speaker in the fields of gaming, sports marketing and media