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General Information

Websitebetteradvertising...
BirthplaceNew York, NY

Degrees

Harvard Business School, MBA 1996
Business
Brown University, BA 1991
Public Policy & American Institutions

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CEO & Founder

Former Companies

CEO
GM, NYTimes.com
GM, Business to Consumer
Consultant

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Entrepreneur in Residence

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Scott Meyer

Scott is the CEO and Founder of Better Advertising (formerly The Better Advertising Project) a platform that simplifies the compliance process for the FTC’s and IAB Coalition’s Self-Regulatory Principles for Online Behavioral Advertising. He created the company as an Entrepreneur in residence at Warburg Pincus LLC, which is supporting the company. From 2005-2008, Scott was president and CEO of About.com, a part of The New York Times Company. He spent eight years with The New York Times Company in a number of senior management roles. In addition to his role at About.com, he was the General Manager of the company´s flagship website, The New York Times on the Web (www.nytimes.com). He also served as vice president, strategic planning for The Boston Globe. Before joining The New York Times Company, Scott was with Multex.com (a venture-backed company which was acquired by Reuters in 2003 after a successful IPO in 1999), where he was Vice President and General Manager of its business-to-consumer division. Before beginning his media career, Scott worked in management consulting at The Boston Consulting Group and in investment banking at Merrill Lynch & Co. Scott holds an A.B. in Public Policy and American Institutions from Brown University, where he was a winner of the Rouse Prize for Economics and was selected as a White Intern by the Taubman Center for Public Policy. He also has an M.B.A. from Harvard Business School.

In addition to his role at Warburg Pincus, Scott is a Director of Go2Media (www.go2.com) and an Advisor to Kosmix Corporation (www.kosmix.com) and Bestcovery (www.bestcovery.com)

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Last Edited 11/18/09

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