Scott Karp is the co-founder and CEO of Publish2, Inc. He is also Editor & Publisher of Publishing 2.0, a widely-read and respected blog that takes an incisive look at how technology is transforming media. Folio: magazine named Scott one of the 40 most influential people in publishing for 2007. Scott was previously the Director of Digital Strategy for Atlantic Media, publisher of The Atlantic, one of the oldest and most respected media brands in the world (2007 was The Atlanticâ€™s 150th anniversary). Before joining Atlantic Media, he was with the D.C. strategic research firm, The Advisory Board, and prior to that, The Princeton Review.