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Scott Fasser

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Scott Fasser has 20 years experience launching products and services in diverse industries such as e-commerce, electronic entertainment and solid waste for companies such as Optify.net, Real Networks, Domain Strategies, Amazon, Avenue A, Sierra On-Line and Rabanco Recycling.

Currently, Scott is Director of Digital Marketing Solutions for Optify, Marketing Automation for the Real Time Web.

A Short List of Things Scott has Done

• Led the customer engagement efforts for Optify.net - a Madrona backed startup focused on organic customer acquisition, lead conversion, visitor intelligence and marketing automation.
• Partnered with a dozen premium domain owners to build high value web properties on their domain including: Careers.org, Tanning.com and WiFi.com
• Built the Paid Search Program at RealNetworks into one of the top spending and most complex campaigns in the entertainment vertical at Google and Yahoo! Search.
• Designed, executed & analyzed over 35 cross-selling tests while driving the on-site marketing of the Apparel channel launch on Amazon.com.
• Launched the Customer Insight Group, Vital Signs Web Analytics product and Atlas Institute at Avenue A. -Created and launched the online gaming portal for the largest (at that time) publisher of PC Games called the World Opponent Network. Built WON.net into a top 400 site.
• Helped turn largest Transfer Station/Material Reclamation Facility (MRF) in Seattle from a money losing business unit into a profitable business unit serving as a processing model for facilities throughout the Western United States. -Completely restored two old homes, raising two kids, climbed Mount Rainer and acquired a ‘68 SS Camaro .

Milestones

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• 
  Scott Fasser added a position as Sr Product Manager - Consulting & Analytics at Avenue A/Atlas DMT. (3/1/00)
  Posted 10/22/11 at 10:24am
• 
  Scott Fasser added a position as Product Manager at Sierra On-line, Inc.. (1/1/96)
  Posted 10/22/11 at 10:22am
• 
  Scott Fasser added a position as GM - Finance & Invormation at Rabanco Recycling. (8/1/91)
  Posted 10/22/11 at 10:19am
• 
  Scott Fasser added a position as Chief Digital Strategist at Avidian Technologies.
  Posted 8/18/09 at 12:25pm

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