| Website | baycreative.com |
| Birthplace | Portland, Oregon |
| Birthdate | 11/7/65 |
| University of Oregon, Bachelors | 1987 |
| (1) Marketing, (2) Management |
Proven marketing executive with more than 22 years B2B experience in driving product, service, channel and corporate marketing strategies in multiple industries.
I have demonstrated ability to influence and close multi-million dollar sales opportunities and an exceptional track record of results. My passion is building and motivating teams, delivering results while having fun along the way.
Prior to joining BayCreative, Inc. in 2009 as President & Co-owner, I worked for Cisco Systems, the worldwide leader in networking, as Director of Marketing. In this capacity, I led a team of world-class marketers that delivered strategic, innovative and integrated marketing campaigns which helped drive over $2 billion in Cisco Services revenues from large businesses and Federal agencies across the U.S. & Canada theater.
Before joining Cisco, I was Vice President of Global Marketing for CNET Networks, where I had responsibility for all global marketing, product management and sales support of the Channel division. Prior to joining CNET Networks, I held the position of Director of Product Marketing at PeopleSoft where I ran marketing communications, programs and operations for their global supply chain management division. Before that, I held senior marketing positions at OnDisplay (now Vignette) and IDG’s PC World Communications.
I have B.S. degrees in Marketing and Management from the University of Oregon (Honors).
Demonstrated experience in: • Product Marketing and Strategy • Branding and Identity • Awareness Creation • Demand Generation • Sales and Partner Enablement • Partner Marketing Programs • Product Launches
Specialties Branding and corporate identity, lead generation and direct response, public relations, ROI tools, interactive marketing, product planning and development, advertising, creative development
