|University of Paisley, BSC||1987|
Scott Ballantyne is the Chief Marketing Officer of Fab.com.
Prior to joining Fab in March of 2012, Scott was CMO for publicly-traded Vonage, where he served as CMO overseeing all sales, marketing and communication efforts for the telecommunications leader.
Scott has more than 20 years of experience in growing profitable businesses.
Other previous positions include SVP of Marketing at Tendril, VP of Consumer Direct at Hewlett-Packard, SVP of Marketing at T-Mobile and Senior Director of Marketing at Dell. Scott holds a BS in Physics from the University of Paisley in West Scotland.
As Fab’s CMO, Scott is responsible for customer acquisition.
Experienced results oriented senior business executive with demonstrated leadership, marketing, P&L management, and market development skills at premier multi-national high technology companies. Produced outstanding results by developing and executing sound strategic plans inspiring strong teams to improve market penetration, and driving significant sales volume and profit growth. Strong hands-on leadership style together with passionate strategic vision and charismatic personal drive has culminated in continued strategic successes and sustainable profitable businesses.
Specialties:Multi-marketing disciplines including demand generation, branding, advertising, product management, strategic pricing, E-commerce, channel management, PR, social media and events.