| Website | setthemfree.com |
| Blog | setthemfree.tumbl... |
| Birthplace | Van Nuys, CA |
| Birthdate | 2/16/71 |
Self
Product Development, Digital & Social Media Marketing, General Management, Interaction Design.
Sasha Pave is a leader in Digital Marketing and Website development. Working as an Online Professional since 1994, Sasha’s focus is the intersection of Brand and Technology.
Currently serving as VP Product Marketing for Meredith Corporation’s Women’s Lifestyle Network, Sasha is responsible for the flagship website DivineCaroline. His roles include advertising product development, website product development and General Management.
Previous to RGM Sasha was responsible for the initial launch, advertising product development and brand development for Chow.com and Chowhound.com. Both sites enjoyed aggressive growth and exceeded ad revenue expectations.
Previous to CNET, Sasha led the Interaction Design team at award- winning creative agency AKQA. Spanning three disciplines: Informa- tion Architecture, User Interface, and Interaction Design, Sasha led clients such as Nike and Microsoft Xbox.
As co-founder and VP Technical Design for digital agency Lot21, Sasha was a pioneer in many significant digital marketing mile- stones. His focus was on emerging technologies and moving large brands into the online space. He launched the first dynamic data- driven flash-based TV commercial as well as the first mobile Palm- based ad platform. Lot21 has been recognized by Advertising Age as “2002 Media Agency of the Year”, by Adweek as one of the “2001 Hottest Agencies of the Year”, by BtoB magazine as “2001 Hottest Agency of the Year” and by the IAB as the “1999 Agency of the Year”.
Before Lot21, Sasha was hired to launch the Technical Design division of CNET in 1996. This was the advanced unit of CNET’s creative department responsible for early prototyping and launch- ing of CNET brands Online.
Sasha began his career in 1995 developing Ziff Davis’ early online presence across pre-web platforms Compuserve and AOL. As the web emerged Sasha was responsible for a multitude of 1.0 website launches for many of Ziff’s properties including MacWEEK and MacUser magazines.
