Primary Role
VP Product Marketing @ Meredith Corporation
University of California, Santa Cruz
February 16, 1971

Person Details


Product Development, Digital & Social Media Marketing, Audience Development, General Management, Interaction Design.

Sasha Pave is a leader in Digital Marketing and Website development. Working as an Online Professional since 1994, Sasha's focus is the intersection of Brand and Technology.

Currently serving as VP Product Marketing for Meredith Corporation’s Women’s Lifestyle Network, Sasha is responsible for the flagship website DivineCaroline. His roles include marketing, product development, audience development and general management. Acquired by Meredith Corporation, Sasha served a similar role as VP Product Marketing for Real Girls Media Networks Inc.

At CNET, Sasha was responsible for the initial launch, product development and brand development for and Both sites enjoyed aggressive growth and in traffic and revenue.

Previous to CNET, Sasha led the Interaction Design team at award-winning creative agency AKQA. Spanning three disciplines: Interaction Design, User Interface, and Information Architecture, Sasha worked on clients such as Nike and Microsoft Xbox.

As co-founder and VP Technical Design for digital agency Lot21, Sasha was a pioneer in many significant digital marketing milestones. His focus on emerging technologies moved large brands into the online space. He launched the first dynamic data- driven flash-based TV commercial as well as the first mobile Palm-based ad platform. Lot21 has been recognized by Advertising Age as “2002 Media Agency of the Year”, by Adweek as one of the “2001 Hottest Agencies of the Year”, by BtoB magazine as “2001 Hottest Agency of the Year” and by the IAB as the “1999 Agency of the Year”.

Before Lot21, Sasha was hired to launch the Technical Design division of CNET in 1996. This was the advanced unit of CNET's creative department responsible for early prototyping and launching CNET brands Online.

Sasha began his career in 1995 developing Ziff Davis’ early online presence across pre-web platforms Compuserve and AOL. As the web emerged Sasha was responsible for a multitude of 1.0 website launches for many of Ziff’s properties including MacWEEK and MacUser magazines.

Experience (8)


Education (1)