Sasha Orloff is the CEO and Co-founder of LendUp. LendUp builds technology to provide credit to those that banks and credit union decline. Their first product is a socially responsible alternative to payday loans called The LendUp Ladder. Orloff focused on expanding financial services to new segments or markets, and finding ways to harness new technology to improve lives. Ten years ago, after reading Banker to the Poor by Nobel Peace Prize winner Muhammad Yunus, Sasha was inspired to go move to one of the poorest countries in the world, Honduras, where he worked for The Grameen Foundation. What started as a six month internship, turned into years of service in Honduras because he found the work so inspiring. Prior to launching LendUp in San Francisco in October of 2012, Sasha worked at The Grameen Foundation's technology team, The World Bank's Consultative Group to Assist the Poor, and most recently, Citigroup. Sasha has a B.S. in Applied Math and Economics and a minor in Behavioral Psychology from University of California, San Diego and an M.B.A from Georgetown University.