| Website | sarahdoody.com |
| @sarahdoody | |
| Birthplace | Ottawa, Ontario, Canada |
| Birthdate | 10/15/81 |
| Athabasca University, BM | |
| Marketing |
Sarah Doody is an information architect and digital strategist who specializes in product and brand development. Sarah currently leads user experience and design at AdKeeper. Prior to AdKeeper, Sarah co-founded the technology company Saber Seven, Inc. While there, Sarah took Dorthy.com, a $5MM project transforming the search process, through the entire product lifecycle. The New York Times said the presentation of results on Dorthy.com “could quickly surpass those found on the first page of a Google searchâ€. In 2004, Sarah won Silver in the redesign of Boxes and Arrows, the leading website on the practice, innovation, and discussion of design.
Over the last 10 years, Sarah has worked with Fortune 500 companies, successful start-ups, and non-profits to help them create unique brand identities and engaging experiences. Everything Sarah does is rooted in a commitment to innovative ideas, powerful creativity, and emotionally connective experiences.
Sarah is currently studying the idea of what she calls Personal Metrics – understanding how measured feedback can equip people with information that causes them to change their lifestyle and behavior. Sarah believes that brands who want to lead in the service and experience based economy must employ Personal Metrics to facilitate engaging relationships with consumers. Sarah enjoys advising starts ups on experience, design, and platform development. She has worked with New York and San Francsico based start-ups, including Y Combinator companies.
