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General Information


HEC Paris, MBA 1999

Current Companies

Founder and CEO

Former Companies

Chief Strategy Officer

Web Presences


Sara Holoubek

Sara Holoubek is the CEO and founder of Luminary Labs, a strategy and innovation consultancy. She has worked with a broad range of clients including Sanofi-Aventis, Levi Strauss & Co, LexisNexis, BMW, Texas Instruments, startups Clickable, Conductor, and Symposia Group, and agencies within the WPP family and the Aegis Group family.

Previously, Ms. Holoubek served as iCrossing’s Chief Strategy Officer, building the firm’s New York office and repositioning the iCrossing brand as it raised an early VC round of $13 million. Prior to this experience, Ms. Holoubek held strategy roles with interactive agencies Organic and Blue Dingo.

From 2009-2010, Ms. Holoubek served as the President of the Search Engine Marketing Professionals Organization (SEMPO) board of directors, a global trade organization. She also serves on the New York Board of Directors of the Step Up Women’s Network.

Ms. Holoubek has been widely quoted in publications such as The Washington Post,, Adweek, DMNews, ClickZ, Internet Retailer, Strategies (France) and PropMark (Brazil). She also serves as a frequent guest lecturer at venues such as ad:tech, SMX, Search Engine Strategies, OMMA, the DMA, Harvard, NYU and Baruch College.

Ms. Holoubek also brings an international perspective to her work, having lived and worked in Latin America and Europe, and is fluent in Spanish and French and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France. She resides in New York City with her husband, bass-baritone Claudio Mascarenhas.

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Last Edited 4/29/13

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