Primary Role
CEO at Luminary Labs
HEC Paris
New York

Person Details


Sara Holoubek is the CEO and founder of Luminary Labs, a consultancy focused on operationalizing innovation. Her firm develops strategies and innovation systems for Fortune 500 and government leaders seeking to transform their organizations and industries.

Ms. Holoubek is also an active adviser and investor. She currently serves on the Pioneer Advisory Group for the Robert Wood Johnson Pioneer Fund, and founded Luminary Labs Ventures, which invests in early stage companies.

She currently chairs the New York Board of Directors of the Step Up Women’s Network. In 2011, she was the recipient of the Pepsico WIN award for her contributions to the tech community.

Ms. Holoubek has been widely quoted in publications such as Fast Company, The Washington Post and She has been recognized as a female founder to watch in Mashable, and her company has been profiled in business books, The Big Enough Company and Stiletto Network. She also serves as a frequent guest lecturer on the subjects of technology and innovation.

Prior to founding Luminary Labs, Ms. Holoubek served as the Chief Strategy Officer of iCrossing and President of SEMPO, the global trade organization for the search marketing industry.

Ms. Holoubek brings an international perspective to her work, having lived and worked in Latin America and Europe; she is fluent in Spanish and French, and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France. She resides in New York City with her husband, bass-baritone Claudio Mascarenhas.

Experience (4)


Advisory Roles (5)


Education (1)