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Sam Whitmore is the founder and editor of Sam Whitmore's Media Survey, providing tech media analysis and consulting to tech PR pros and media buyers. Whitmore also hosts a weekly teleconference series featuring prominent tech editors.

A former media columnist for Forbes.com, Whitmore is a frequent public speaker and often is interviewed regarding tech media for print and broadcast. Whitmore spent 14 years at Ziff-Davis Publishing, 12 at PC Week as a reporter, editor, columnist and editor-in-chief. He later served as a company vice-president in business development, and served as an on-camera reporter for Ziff-Davis Television (ZDTV) before leaving to launch Sam Whitmore's Media Survey in April 1998.

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