Person Overview

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Primary:
CEO & Co founder at Mass Relevance
Past:
Chief Marketing Officer at Bazaarvoice, Director of Marketing at Telepost, See All (8)
Education:
California Polytechnic State University, San Luis Obispo, Westmont College

Description

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Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. A frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog (www.deckermarketing.com), Decker brings more than 20 years of marketing, media, and online retailing experience as CEO of Mass Relevance.

Before starting Mass Relevance, Sam Decker was founding CMO at Bazaarvoice where he led product and marketing strategy, leading the company to $50M and 500 people prior to their $1B IPO in February, 2012. Prior to Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell's consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell's... See More

Experience (9)

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Advisory Roles (4)

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Education (2)

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Investments (1)