After graduating with a distinction from Law School, Sam started his career in law and became involved in internet advertising when he joined the legal department of espotting/MIVA. After deciding to change his career path, Sam joined the business development team of espotting/MIVA and later went on to join the Benchmark/Balderton backed start up AdJug as their first business development employee. Following successful launch and growth of Adjug, Sam went on to start up Struq.
Struq is a pioneering digital media company that allows advertisers to target users with dynamic display ads, customised to the userâ€™s interests and activities online. Through Struqâ€™s innovative targeting technology advertisers can achieve both precise customisation of their advertising creative (delivering tailored, relevant offers to users in real time as they navigate the internet) and wide reach (accessing over 300 million impressions a month through Struqâ€™s network of comScore Top 250 publishers). Each ad delivered on Struqâ€™s network is unique to a userâ€™s interests and browsing activity, allowing advertisers including Virgin, bwin and Betfair to deliver the most relevant creative to users, driving engagement and conversion.