Primary Role
Board member @ Apigee
Robert H. Smith School of Business
New York

Person Details


Sab Kanaujia is an internationally known media executive and entrepreneur.

Over the last eighteen years, he has launched, managed and grown successful businesses in the U.S., Europe, and emerging markets in Asia, Latin America, and the Middle East and North Africa.

Kanaujia is a Senior Advisor on Digital Innovation to the Government of India. He sits on the boards of several startups, and consults for media companies and startups focusing on online video, mobile, advertising, social media, video gaming, and education technology.

Until recently, Kanaujia was the Chief Strategy Officer and Executive Vice President, Business Development, at Total Media Networks SA, a global leader in over-the-top (OTT) video entertainment. TMN operates, Latin America's first online premium video streaming service, across over 40 countries in the region. TMN works with leading mobile carriers in Latin America, Asia, the Middle East and Europe to offer premium video mobile consumer entertainment services in emerging markets. TMN is backed by Ricardo Salinas, Founder and Chairman of Grupo Salinas, which owns TV Azteca, the 2nd largest media company in Latin America, and other businesses that together generate $6B in annual revenue.

Prior to that, Kanaujia was the Founder and CEO of Mela, an Intel Capital-backed global, multi-platform consumer entertainment service that distributed premium South Asian video content in high-demand international markets. Mela was the first online consumer service to release new Bollywood movies worldwide simultaneous to their theatrical releases in India, solving the international distribution bottleneck for the largest film industry in the world. Under his leadership, Mela aggregated over 70 live TV channels and thousands of hit movies in six languages and grew the service in over 55 countries. The genesis of Mela was his earlier venture, Digital Entertainment Corporation of India (DECI), which he launched in January 2010 in order to provide an international distribution platform for premium video content from India. DECI was acquired by Verismo Networks, the parent of Mela.

Until December 2009, Kanaujia was the General Manager/Vice President, Digital Product Strategy and Development at NBC Universal (NBCU), based in New York. Working with businesses that leverage NBCU’s entertainment, sports and news programming, he was responsible for planning, launching, monetizing and managing, initiatives in online video, gaming, mobile, social media and distribution in over two dozen leading brands worldwide including NBC, USA Network, MSNBC, CNBC, Bravo, Telemundo, SyFy, NBC Sports & Olympics, two Hollywood film studios, local TV stations, and stand-alone digital businesses such as Kanaujia joined NBCU in August 2006 in its corporate Digital Media team that incubated, one of the world’s largest online premium video networks launched in March 2008 as a joint venture between NBCU and News Corp. He was the innovator behind NBCU’s social media initiative that allowed social sharing of firm’s content. He launched and managed this initiative, and quickly grew it to account for more than 25% of the total reach of NBCU’s network of over 20 online properties within two years, providing a global footprint for the firm’s content on 6M+ destinations worldwide. He also played a key role in the launch of NBC Learn, NBC’s award-winning online educational initiative.

In order to enhance NBCU’s presence in high-growth international markets, Kanaujia spearheaded the company’s strategic partnership with Ten Sports, the most watched television sports channel throughout India and the Middle East. As the General Manager of the Ten Sports venture, he launched, South Asia’s first, premium video sports portal, and ran the venture's business and product strategy, negotiated and executed alliances with key partners, and managed all day-to-day operations. hosted the largest live online event ever held in that region at the time. Earlier, Kanaujia led the business partnership to re-launch, the flagship digital property of NDTV, a prominent diversified media firm in India and a strategic investment in the region for NBCU.

Kanaujia acted as the digital product and technology thought-leader for NBCU. He provided strategic and operational guidance for investments of Peacock Equity, a $250M corporate equity fund launched by NBCU and GE Commercial Finance to invest in global digital media and technology firms.

Prior to NBC Universal, Kanaujia held several key positions at AOL Time Warner. Focusing on product development at AOL Video, he launched AOL Hi-Q Video, an online platform that delivered long-form, DVD-quality videos to consumers using the industry’s first commercial-grade, peer-to-peer grid network. AOL Hi-Q Video was a critical distribution component for AOL’s In2TV service, the first broadband television network in the U.S., providing thousands of hours of free, on-demand, full-length classic TV shows from Warner Bros.

Earlier, Kanaujia was a founding member of the AOL Audience corporate development team that launched path-breaking industry ventures, including, Network Live, and AOL/XM Satellite Radio partnership to create one of the world’s largest online radio networks. He led the development and execution of the distribution strategy for, AOL’s first open Web portal, and other products designed to grow network traffic. Kanaujia also contributed to’s international expansion into high-potential, new markets in Europe and Asia. Kanaujia came to AOL after serving as a Director with a boutique private investment group based in Greenwich, Connecticut, where he led investments in digital media and technology firms. Prior to that, he spent four years with KPMG in New York, providing management consulting services to KPMG’s Fortune 500 media and technology clients worldwide.

Before joining KPMG, Kanaujia was at AlliedSignal (now part of Honeywell International), in its prestigious Corporate Leadership Development Program. He started his professional career in the U.S. in January 1996, as the Manager, Strategy and Business Development for a technology startup in Northern Virginia, which has since evolved to become ePlus, Inc., a leading provider of technology sales and financing services with annual revenue of $983M. He played a key role in taking the startup public on NASDAQ in December 1996.

Kanaujia is an advisor for Venture for America, a non-profit organization that aims to revitalize American cities and communities through entrepreneurship, a Charter Member of The Indus Entrepreneurs (TiE), and a senior volunteer with the American India Foundation. He came to the U.S. on an academic scholarship, earning his MBA, with honors, from the University of Maryland at College Park. He received his Bachelor’s of Technology degree from the Indian Institute of Technology (IIT), Kanpur, India. He lives in New York City

Advisory Roles (2)


Education (2)