|University of Maryland, College Park, Robert H. Smith School of Business, MBA||1997|
|General Management & Finance|
|Indian Institute of Technology, Kanpur, BTECH||1992|
Sab Kanaujia is a seasoned digital media & Consumer Internet executive and entrepreneur with over sixteen years of global experience with leading Fortune 500 firms and path-breaking startups.
His wealth of global experience includes launching, managing and growing businesses both in the developed markets in the U.S. and Europe, and in the fast-growing emerging markets in Asia, Latin America, Middle East and Africa.
Kanaujia is currently advising several digital media & consumer Internet startups focusing on online video, mobile, advertising, social media, video gaming, and e-commerce.
Until recently, he was the Chief Strategy Officer and Executive Vice President, Business Development at Total Media Networks SA, a global online media company that provides personalized multi-platform premium video entertainment service to consumers in high-growth, emerging international markets. Leveraging the explosive growth of mobile, Total Media Networks is working with leading mobile carriers in Latin America, Asia, Middle East and Central & Eastern Europe to launch its innovative service to consumers. The venture is incubated and funded by Ricardo Salinas, Founder & Chairman of Grupo Salinas, which owns TV Azteca, the 2nd largest media company in Latin America, among other businesses that together generate around $6B in annual revenue across Latin America & U.S.
Earlier, Kanaujia was the Founder & General Manager of Mela, a global, multi-platform consumer entertainment service for premium South Asian video content in high-demand international markets outside of South Asia. He led the global public launch of Mela in October 2011, and ran all aspects of the business including strategy, content acquisition, product development, marketing and operations. Under his leadership, Mela quickly established itself as the most promising online Bollywood service worldwide, with fans in over 55 countries enjoying the service within months after launch. Mela became the first ever online service to release new Bollywood movies worldwide simultaneous to their theatrical releases in India, and the first service to stream Bollywood movies in high definition. The genesis of Mela was his earlier venture, Digital Entertainment Corporation of India (“DECI”), which he launched in January 2010 to provide an international distribution platform for premium video content from India.
Before launching DECI, Kanaujia was the General Manager/Vice President, Digital Product Strategy & Development at NBC Universal (NBCU). Based out of the company’s headquarters in New York City, he ran its global digital product strategy and development across its television broadcast network, cable TV channels, Hollywood studios and digital properties. He joined NBCU in August 2006 as part of its corporate digital media team that incubated Hulu.com, one of the world’s largest online premium video networks that was announced in March 2007 as a joint venture between NBCU and News Corp.
He was the General Manager of NBCU’s strategic digital venture with Ten Sports, the most watched sports channel across the Indian sub-continent and Middle East. Working with NDTV, one of India’s biggest media companies and a strategic investment of NBCU at the time, Kanaujia helped re-launch several of NDTV’s digital properties including its flagship global news destination, www.ndtv.com.
Kanaujia was the brainchild behind NBCU’s corporate social media initiative that distributed firm’s content covering over a dozen brands including NBC, CNBC, USA Networks, NBC Sports and Olympics, SyFy, MSNBC, Universal Studios, iVillage, Telemundo, Oxygen, and others to fans through viral distribution. He quickly grew this initiative, which within two years accounted for over 25% of the total reach of NBCU’s network of online properties, providing the firm’s content a global footprint with presence on more than six million destinations worldwide.
Prior to joining NBC Universal in August 2006, Kanaujia was at AOL where he held several key positions. Focusing on product development at AOL Video, he successfully launched the AOL Hi-Q Video, an online platform that delivered DVD-quality videos to consumers and provided a rich, interactive, lean-back user experience. AOL Hi-Q Video became a critical part of the distribution network for AOL’s In2TV service, the first broadband TV network in the U.S, that provided users thousands of hours of free, on-demand, full-length classic TV shows from Warner Bros. Earlier, Kanaujia was a founding member of the AOL Audience corporate development team that launched new ventures including TMZ.com (a first-of-its-kind, 24/7, on-demand entertainment news network on the Web), Network Live (the first multi-platform digital entertainment company for live programming), the largest online radio network through strategic partnership between AOL & XM Satellite Radio, among others.
He led the development and execution of the distribution strategy for AOL.com - AOL’s first open Web portal and other AOL products (IM, Web browsers, toolbar, etc.) that were designed to provide users a rich and convenient online experience and drive traffic to the AOL’s vast network of online properties. Additionally, he helped the development of AOL’s international expansion strategy as a Web portal into high-potential, new and emerging markets outside the U.S.
Kanaujia came to AOL after serving as a Director with a closely-held, boutique private investment group based in Greenwich, Connecticut, where he led investments in digital media & technology firms. Prior to which, he spent four years with KPMG in New York, providing management consulting services to KPMG’s Fortune 500 media & technology clients worldwide.
Before joining KPMG, Kanaujia had a brief stint with AlliedSignal (now part of Honeywell International) in its prestigious Corporate Leadership Development Program. He started his professional career in the U.S. in January 1996 as the Manager, Strategy & Business Development for a technology startup in Northern Virginia, that has since evolved to become ePlus, Inc, a leading provider of technology sales and financing services with revenue of $825M in 2012. He played a key role in taking the startup public on NASDAQ in December 1996.
Kanaujia is a Charter Member of the Silicon Valley chapter of The Indus Entrepreneurs (TiE), a non-profit organization that fosters entrepreneurship globally, and a Senior Volunteer with the American India Foundation. He attended the University of Michigan Business School at Ann Arbor, MI, USA for executive management training, and earned his MBA with honors from the University of Maryland at College Park, MD, USA. He received his Bachelor’s in Technology degree from the Indian Institute of Technology (IIT), Kanpur, India. He lives in New York City.