Primary Role
Director of Marketing at American Apparel
University of California, Riverside

Person Details


Ryan Holiday is a marketing strategist, author and adviser for clients like Tucker Max, Robert Greene, and others. He is also the Director of Marketing for the fashion brand American Apparel.

In 2011, he reportedly received a $500,000 advance for a tell-all expose about these clients and the modern media system from Portfolio, the business book imprint of Penguin Group (USA). It is said to be titled 'Confessions of a Media Hit Man.'

His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times WWD, CNBC, Gawker and Fast Company.

He was one of the first advertisers to embrace YouTube, and was responsible for their high profile campaign on viral videos.

Holiday was previously the Director of Market at Rudius Media, entertainment company behind bloggers like Tucker Max, comedian Jamie Kennedy, Robert Greene, Philadelphia Lawyer and others. Holiday helped Max's books, 'I Hope They Serve Beer in Hell' and 'Assholes Finish First', become New York Times' bestsellers.

In May 2008, Holiday bought the internet meme site FailDogs and served as its CEO. One year later, in May 2009, he sold the site to I Can Has Cheezburger. is his official blog where he writes about his own personal development, philosophy, strategies and life.

Experience (4)


Education (1)