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General Information



The Wharton School of the University of Pennsylvania, BS



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Photo Credit

Adify Managment Team Site

Russell Fradin

Russell Fradin is the CEO is Adify, which he co-founded with Larry Braitman and Rick Thompson. Most recently, Fradin was the Senior VP of Business Development for, the Internet’s largest seller of wine, where he was responsible for creating new revenue channels for the business. Before joining, Fradin was the Executive VP of Corporate Development for comScore Networks. He began at comScore in 2000 before comScore signed its first customer and was responsible for starting many of the company’s businesses as well as structuring strategic alliances. Fradin began his career at Flycast Communications and had a number of roles during his four year tenure, finally serving as Flycast/Engage’s VP of Business Development. Russ holds a BS from the Wharton School at the University of Pennsylvania.

Source: Adify Management Team

Recent Milestones


Company Date Round Size Participants
SocialShield 10/2010Series A$10M7



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