Primary Role
Specialist at Venture Capital Unit, UK Government
Investments
1 Investment in 1 Company

Person Details

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Known as ‘The Godfather of Mobile Advertising’ Russell was the first employee at AdMob, responsible for launching AdMob in EMEA. AdMob was sold to Google for $750m and Russell became VP Global Alliances at Google focused on mobile advertising. Russell has overseen thousands of campaigns since 2000.

Prior to AdMob Russell was Director Marketing at location based advertising service ZagMe. Russell has been Global Chairman of the Board of The Mobile Marketing Association, a founder of Mobile Monday in Germany, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. Russell is currently investor in and advisor to technology start ups. He is most likely to say “The mobile will do to the PC, what the PC did to the mainframe”, “exponential” and “No thanks, I’m a vegetarian”.

Experience (12)

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Advisory Roles (1)

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Education (1)

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Investments (1)