Overview

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Primary Role
Specialist @
Investments
1 Investment in 1 Company
Gender:
Male
Location:
Unknown
Social:

Person Details

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Known as ‘The Godfather of Mobile Advertising’ Russell was the first employee at AdMob, responsible for launching AdMob in EMEA. AdMob was sold to Google for $750m and Russell became VP Global Alliances at Google focused on mobile advertising. Russell has overseen thousands of campaigns since 2000.

Prior to AdMob Russell was Director Marketing at location based advertising service ZagMe. Russell has been Global Chairman of the Board of The Mobile Marketing Association, a founder of Mobile Monday in Germany, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. Russell is currently investor in and advisor to technology start ups. He is most likely to say “The mobile will do to the PC, what the PC did to the mainframe”, “exponential” and “No thanks, I’m a vegetarian”.

Jobs (12)

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Current

Partner

2015 - Current   (over 1 year)

Specialist

2013 - Current   (over 3 years)

Partner

2012 - Current   (over 4 years)

Man About Town

2011 - Current   (over 5 years)
Past
Started
Ended
Title
Company
2010
2011
AdMob Evangelist
2008
2010
Global Chairman Emeritus
2006
2010
VP, Global Alliances
May, 2006
Oct, 2008
Managing Director, Europe
2003
2006
Director
2000
2001
Marketing Director
1986
1989
Account Director

Board & Advisor Roles (7)

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Investments (1)

DateInvested InRoundDetails
Jan, 2013$500k / SeedPersonal Investment

Education (1)

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