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General Information
BirthplaceFlushing, NY


Cornell University, BS 1989
Industrial and Labor Relations

Current Companies

Principal Analyst

Former Companies

VP and Chief Research Fellow
Executive Director

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Photo Credit

The NPD Group

Ross Rubin

Ross Rubin is principal analyst at Reticle Research, which he founded in 2012. Reticle Research analyzes consumer adoption and usage of technology.

Prior to founding Reticle Research, Rubin was executive director of industry analysis for consumer technology at The NPD Group, a market research firm well-known for tracking sales of electronics, PCs, cell phones and other consumer gadgets. Prior to joining NPD, Rubin was vice president and chief research fellow at Jupiter Research, where he founded the firm’s first technology research practice covering Net-connected devices as well as the evolution of broadband and wireless data. Rubin also created the firm’s research report structural guidelines.

Rubin has been a frequent speaker at many industry events, including CES, CTIA and IFA. He has written the Switched On column for Engadget since 2004, and also maintains columns at, TechCrunch and TUAW.

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