Ron founded Liftopia.com with Evan Reece in 2005. Prior to starting Liftopia, Ron managed Business Development at Hotwire.com where he focused on building relationships with add-on vacation product vendors and optimizing sales within the Hotwire.com purchase path. Previous to Hotwire, Ron was at Accenture where he focused on Business Process Consulting, working with clients across a variety of industries. Ron spent four years working out of his dining room to get Liftopia off the ground. Ron is a native of Walnut Creek, California and is a graduate of UCLA