|Tufts University, BA||1998|
|School of the Museum of Fine Arts, BFA||1998|
|Design / Studio|
Roland Smart serves as the VP of Social & Community Marketing at Oracle where he oversees a range of programs designed to enrich the communities associated with Oracle’s products and services.
Smart joined Oracle as part of their acquisition of Involver a social technology platform and an early Facebook Marketing Developer.
Previous to Involver, Smart led the marketing team at Sprout, a leading social/mobile ad creation platform that was acquired by InMobi. Previous to that, Smart developed his passion for product development, user experience and Agile practices while running the marketing team at Adaptive Path, a leading San Francisco based UX Design firm.
He has also worked on the brand side as part of the startup team at Adina For Life, a San Francisco-based beverage company started by former Odwalla founder.
He also writes a blog at www.rolandsmart.com about social marketing practices.
Smart speaks at industry events such as the ad:tech and The Social Media Optimization Conference.
He has also written for industry publications such as iMedia.
Specialties: Strategy, Management, Public Relations, Communications, Design, Customer Support, Demand Generation, Branding, Community, Web Operations, User Experience, Branding, Advertising, Project Management, Events, Business Development,