Roger Mincheff is the Senior Vice President of Branded Entertainment for Digital Content at Fox Filmed Entertainment, a division of News Corporation.
Roger joined Fox after serving as CEO of Spacedog Media, a full-service digital marketing agency he founded in 1998. Under his guidance, Spacedog utilized new media to develop engaging brand experiences across Internet, mobile, digital signage, print and event platforms. The company developed entertainment content opportunities for major brands including Qantas Airways, Carls’ Jr., Hardees, Mazda, Harley-Davidson, Universal Music, HBO, Boost Mobile, McDonalds, and others.
