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State University of New York at Buffalo, MS 1994
Computer Science
Peking University, BS 1991

Current Companies

Co-Founder, Chairman and CEO

Former Companies

Staff Software Engineer

Web Presences


Robin Li

As the member of the CPPCC National Committee, Robin Li is the co-founder, chairman and chief executive officer of Baidu, Inc., and oversees the company’s overall strategy and business operations.

In the 11 years since founding Baidu with Eric Xu, Robin has turned the company into China’s largest search engine, with over 80% market share. Baidu also ranks as the second largest independent search engine in the world. In August 2005, Baidu got listed on the NASDAQ stock exchange, and in December 2007 became the first Chinese company to be included in the NASDAQ-100 Index.

Prior to founding Baidu, Mr. Li worked as a staff engineer for Infoseek, a pioneer in the internet search engine industry, from July 1997 to December 1999. Mr. Li was a senior consultant for IDD Information Services from May 1994 to June 1997. In 1996, Robin developed the Rankdex site-scoring algorithm for search engine page ranking, which was awarded a U.S. Patent. His patent is among the inventions that shaped today’s search technology. In 1998, Robin published the book Business War in Silicon Valley in the Mainland according to his work and life experience in Silicon Valley. At present, Baidu is home to 4000 world-class search engine product and technology engineers, and was the first Chinese Internet company to create a post-doctoral research center.

With Baidu’s success, China stands proudly with the United States, Russia and South Korea as one of the four countries in the world to possess its own core search engine technology. At the 2009 Baidu Technology Innovation Conference (Baidu World), Robin shared his vision of Box Computing as the way of the future. He has substantially advanced the theoretical framework of China’s Internet sciences, and has become a driving force behind the overall technology development of the entire Chinese IT industry. While satisfying Chinese-language search needs at home, Robin has also proactively sought to internationalise Baidu. Currently, Baidu is vigorously preparing itself for entrance into the broader international market.

As a pioneer and leader of China’s Internet industry, he has received honors including “CCTV Key Figure in China’s Economy,” “The Top 30 Figures in China’s 30 Years of Reform,” “China’s Most Imaginative Entrepreneur,” and many others. On several occasions, U.S.-based magazines such as BusinessWeek and Fortune Magazine have designated Robin’s as “Best Business Leader in the World” and “China’s Most Influential Business Leader.” Robin was also named by Time Magazine as one of the “World’s Most Influential People” in 2010. On October 16, Forbes published its China Rich List 2013, Baidu CEO Robin Li ranked the third in China Rich List.

Robin received a Bachelor of Science degree in information management from Peking University in 1991, and a Master of Science degree in computer science from the State University of New York at Buffalo in 1994. He currently acts as vice chairman of the Internet Society of China (ISC), and is a visiting professor at Wuhan University.

Recent Milestones

  • Check
    Robin Li added a position as Co-Founder, Chairman and CEO at Baidu. (12/1/99)
    Posted 4/7/08 at 3:07pm
  • Check
    Robin Li added a position as Staff Software Engineer at infoseek. (1/1/97)
    Posted 6/25/13 at 9:48pm



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