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Prior to founding Sportgenic, Robert was most recently senior vice president of media and technology at 24/7 Real Media, where he was responsible for significantly increasing revenues to $23 million. During his tenure, Robert established a Strategic Account Selling group, as well as closing transactions with Marketwatch.com, USAToday, Discovery, 800Flowers and others. Previously, Robert also helped launch Tacoda Systems, Inc., a behavioral targeting software and network firm. He began his sales, marketing and management career in 1989, working in the enterprise software market with companies such as Sybase, Commerce One and Finjan. He has managed business in excess of $80 million and 100+ employees.

In addition to his professional qualifications, Robert has been involved in the sport community for years. In 2003, he co-founded and served on the Board of Directors of the Triathlon Association of New York City, one of the country's largest triathlon clubs. He also frequently participates in running and triathlon events around the world. Through the years, he has competed in numerous endurance events, including three New York City marathons and two Ironman triathlons.

Robert is also founder and CEO of Ad Portal, a company dedicated to helping media publishers efficiently grow advertising revenue to win in today’s marketplace, which was also recently acquired by Glam Media.

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