|Roanoke College, BA|
Senior Digital Marketing Technology Professional
Over the last 15 years, Robert Slaughter has developed strategic partnerships with some of the most respected ISV (WCM, DAM, eComm, CRM) and interactive agencies in the world. Robert has leveraged his expertise with integrated digital ecosystems along with his “Top Right” relationships to successfully deliver mission critical marketing solutions for the following companies: NBCUniversal, AT&T, Viacom, Coca-Cola, 20th Century Fox, Fidelity Investments, Miller-Coors, L’Oreal, Walmart, Sony Pictures Entertainment, CBS Interactive, MetLife, Whirlpool and Prudential.
AREAS OF EXPERTISE: Digital Marketing Strategy, Technology and Execution, Enterprise Software (WCM, DAM, eComm, CRM, ERP), Digital Customer Experience, Inbound Marketing, Analytics, Personalization, Marketing Automation, Enterprise SaaS, PaaS and IaaS, Cloud Computing/Hosting, Open Source Commercial and Custom Development, Responsive Design Methodology, Enterprise Mobility, Forming and Leveraging Strategic Business Alliances, Global Channel Program Creation and Operation, New Business Development, Developing and Implementing a Shared Vision, International Sales Management, Strategic Contract Negotiations.