Robert Gourley is the creative director at Mojave, an social agency that helps leading brands create engaging interactive experiences that go far beyond the banner. Over the past 3 years, he’s created award-winning viral ad campaigns for such brands as Whole Foods Market, Apple Computer, Summit Entertainment (Twilight), CafePress and PerriconeMD. Mojave develops participation marketing that inspires customers to become advocates, and uses social media to build community around brands. For more information, visit www.mojaveinteractive.com.
Robert’s passion for interactive media comes from the early days of discipline, when in 1995, he saw the potential of the early web and left the world of traditional art direction to focus on building brands online. He’s worked on many great brands, including Yahoo!, Electronic Arts, HBO, Polycom, Dr. Pepper, Cisco, and Apple.