| Website | linkedin.com/in/r... |
| @rderow | |
| Birthplace | Eastham MA |
| Birthdate | 9/8/78 |
Consumer marketing professional with over 10 years experience across multiple media disciplines. Foundation and core competence in digital & mobile media combined with traditional marketing experience so no stranger to leveraging linear media. (Rodale, AMEX, MTVN, FOX)
Currently at Fox Mobile Group/ Jesta Digital responsible for 80+ employees on the global marketing team across four mobile subscription services in 22+ countries. Having personally done many if not all of the functions within brand & direct marketing across all media channels I lead my team from experience! (TV, Print, Radio, Outdoor, Digital, Mobile, IVR)
Expertise: • Social media campaign development and community management (SMO) • Mobile display and application media arbitrage and monetization • Subscription modeling and customer acquisition & retention • Linear media direct response & brand campaign concept development & planing • All things digital! SEM, SEO, display, email, lead generation, affiliate, ad platforms • Generating the highest yield from media possible while upholding brand integrity
