As president of Microsoftâ€™s Entertainment & Devices Division, Robbie Bach drives the companyâ€™s Connected Entertainment vision, offering consumers new and compelling, branded entertainment experiences across music, gaming, video and mobile communications. As such, Bachâ€™s responsibilities include guiding software, services and hardware innovation throughout Microsoftâ€™s entertainment and mobility platforms, and bringing those solutions to market with retailers and partners. Consequently, he manages Microsoftâ€™s worldwide retail relationships as well as media and entertainment partner relationships.
The Entertainment & Devices Division is a global division comprising five main businesses: Interactive Entertainment Business, home to the XboxÂ® and Games for WindowsÂ® gaming platforms; Mobile Communications Business, which develops and markets Windows Mobile software, services and applications; Media Business, developers of the ZuneÂ® portable entertainment devices and services; Connected TV Business, which includes MicrosoftÂ® TV and eHome groups; and the Specialized Devices and Applications Business, which includes PC Hardware, MicrosoftÂ® Surface, Mac Office, MicrosoftÂ® Auto, and Windows Embedded software.
Since joining Microsoft in 1988, Bach has worked on a variety of Microsoft products in a career marked by increasingly senior management positions. His experience includes working in Europe as the Manager of Business Operations from 1990-1992. He also led the marketing effort for Microsoft Office from 1992-1997. Before the formation of the E&D Division in 2005, Bach managed the global launches of Xbox and Xbox 360 in his dual role as Chief Xbox Officer and head of the Home and Entertainment group â€“ a global division then responsible for XboxÂ®, WindowsÂ® games, the MicrosoftÂ® TV platform, and consumer hardware and software products.
Before joining Microsoft, Bach worked as a financial analyst at Morgan Stanley & Co. He has a bachelorâ€™s degree in economics from the University of North Carolina at Chapel Hill and an MBA from Stanford University. Bach sits on the Board of Governors for the Boys & Girls Clubs of America, where he leads the BGCA Marketing Committee, and currently serves as chairman of the Entertainment Software Association. He is married with three children.