Robb Hecht

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ROBB HECHT managing strategy director robb.hecht@imcstrategies.net

Equal parts marketer and futurist, Robb Hecht is a recognized expert on marketing innovation, emerging media and Web 2.0. He works as Digital Managing Director at imc strategy lab, a strategic advisory group that helps companies ‘join the conversation’ through the power of community, media dialogue and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at http://prmachine.blogspot.com, alongside launching up-to-the-minute media industry updates.

In his leadership role at imc, Hecht leverages 15 years of experience in branding, online media, advertising, marketing and technology to head the advisory’s strategic conversational marketing practice. He provides imc’s clients with thought leadership on how they can join online and offline conversations, effectively influence key influencers, engage consumers in meaningful dialogue and tap into the power of new marketing approaches that offer bold alternatives to traditional advertising, via emerging platforms such as digital video, mobile, social media, gaming and virtual worlds.

Serving on the advisory boards of several startups, Hecht authors niche marketing blog, Media 2.0, a Duct Tape Marketing small business marketing resource recognized by Marketing Sherpa and Saatchi & Saatchi’s Lovemarks branding study and is a graduate of Columbia University’s School for International and Public Affairs and serves as Adjunct Marketing Professor with the City University of New York’s (CUNY) Baruch College Marketing Certificate Program.

Founder of the imc strategy lab and former Bozell Sawyer Miller Group Associate, Hecht has built larger brand voices for leading on and offline brand clients including Unilever, J. Walter Thompson, Winstar, Volt Services Group, Cendant, Pfizer, Merck, Cumulus Media, AT&T, ProcureStaff.com, E*TRADE Financial and has served on the advisory board of socially responsible nonprofit, Minds Matter, Inc.

Robb has written for PRSA’s Public Relations Strategist, India’s ICFAI University Press and SalesVantage.com. He has been profiled in and quoted by a wide variety of business and news media including THE WALL STREET JOURNAL, INVESTOR’S BUSINESS DAILY, BRANDWEEK, BUSINESS WEEK, and THE NEW YORK TIMES. He is also a speaker who has given speeches, led panel discussions and presented webinars at association events and universities over the past five years. Most recently he served as guest lecturer at Media Bistro, New York University and the New Communications Forum.

Hecht lives in Manhattan, but you’re more likely to find him either with friends online in the brandhacker social network he founded, or running with his Nike+ system in Central Park.