Rob was 14 years old when he started his first internet business and made his initial foray into SEO. Since then he has started a second solo web business, worked as Head of SEO for a renowned digital agency, added to the success of the PartyGaming SEO team and been a key player in the founding of Ayima.
For Rob, “SEO is more about making sure that search engines can understand a site, rather than completely changing the way in which a website works and negatively effecting user experience.” He loves the unpredictable, flexible and challenging nature of the business. Rob’s advice for SEOs is “don’t believe everything you read and always try and prove it yourself.”
Rob was still at school when he started a web hosting business, this soon involved figuring out how to drive traffic to the site, which led to SEO. After school he sold his business and after a few other jobs, including a time as Head of SEO at Catalyst Online (now Steak Digital) he was recruited into the PartyGaming team. There he worked closely with Mike in the highly competitive poker marke