|Florida State University, MS||1987|
|Communication Theory & Research/Marketing Communication|
|Florida Southern College, BS||1984|
|Davidson College, Undergraduate Study||1982|
Specialties:Deep and broad ‘big brand’ experience in key primary market research categories: advertising; product/concept development & refinement; brand & communications strategy development & evaluation; strategic exploratory; packaging/design/web evaluation & refinement; more. Accomplished qualitatative researcher, proven work with wide range of audiences from Seniors to Kids. Deep experience with disabled & ‘special needs’ healthcare consumers. Accomplished speaker, general high-energy presenter!