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Ritu Raj is a serial entrepreneur dedicated to bringing innovative services and systems to market, which create new experience for people and enrich their lives. He founded Objectiveli, a collaborative application for executing goals, objectives and outcomes in real-time. Objectiveli is about driving outcomes, instead of managing "things to-do".

Ritu Raj has been in Information Technology for 25 years. In the past he has founded successful companies like OrchestratorMail, WagHotels (The Largest Chain of Dog Hotels in the world) and Avasta (Pioneered Cloud Computing, acquired by Navisite). Ritu was a Partner at Accenture and a Senior Executive at TMP Worldwide.

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