|Wharton School of Business, University of Pennsylvania, MBA||2004|
|UC Berkeley, BA|
Richard Sim leads product management and marketing at Anchor Intelligence. As one of Anchorâ€™s earliest employees, Richard contributed to the development and launch of Anchorâ€™s traffic scoring system, ClearMark for Traffic, as well as the companyâ€™s predictive bid optimization system, ClearMark for Keywords.
Richard brings over 14 years of experience in analytics, large scale enterprise and consumer software, and strategy development. Prior to joining Anchor Intelligence, Richard led product management at Microsoft for Hotmail where he managed the overhaul and worldwide launch of the service to over 300 million users under the Windows Live brand. Under his management, Hotmail was awarded a PC Magazine Editorâ€™s Choice award. Prior to Microsoft, Richard held key leadership roles in analytics and business development at Vividence, a user experience and analytics provider acquired by Keynote Systems (KEYN) in 2004. Previously, Richard was an Engagement Manager specializing in strategy development for clients in the high tech and new media sectors with Kaiser Associates, a boutique strategy consultancy.
Richard holds an MBA from the Wharton School of Business as well as a BA in Political Economy from U.C. Berkeley. He is a regular speaker at industry events such as Search Engine Strategies, OMMA Global, Search Insider Summit, and eCrime Researchers Summit.