Richard Rocca is a leading executive in consumer internet media industry. He has developed, acquired and managed scores of the leading mid-tail sites and vertical publisher networks.
Led multi-disciplinary team with accountability for annual budgets and partnership growth of over 6X year to year. Currently responsible for all aspects of sales, partnership development, product integration across mid tail and social media strategy and operations for the worldâ€™s largest green online media company.
Since 2005, principal negotiator and architect of many of Gorilla, Glam Media and NaturalPath Mediaâ€™s most significant partnerships. Spearheaded Glam Media and NaturalPath Mediaâ€™s shift from straight media to integrated and distributed social media offerings.
BS, Marketing, Psychology and Human Communication2003
|Jun 7, 2010||TechCrunch - Six Apart acquires green online media and ad network NaturalPath Media|