Rich Ettenson is a Senior Partner with Type 2 Consulting and also serves as Professor of Brand Strategy and Global Marketing at the Thunderbird School of Global Management. His areas of expertise include building brand excellence, global brand strategy, and international marketing strategy.
Rich has extensive consulting experience and has worked with senior executives from leading companies such as Acer Computers, American Express, Bayer, BP, Danone, Dow Chemical, Intel, LG Electronics and Mattel.
Rich has published in leading management outlets such as Harvard Business Review, MIT Sloan Management Review, Financial Times, The Wall Street Journal, as well as in top tier academic journals such as Journal of Marketing, International Marketing Review, Journal of Business and Journal of Business Venturing.
