Chip Hay is a software industry executive with twenty years experience in growing enterprise software firms. He is currently founder of a new company where he is building web-enabled communities that integrate the physical and on-line worlds. As Vice President of Marketing and Industry Development, he was a key member of the founding management team of Documentum (now EMC) and led its growth strategy focused on the pharmaceutical and life sciences industries. Recently, Chip was Senior Vice President of Marketing and Customer Care at Code Green Networks and, prior to that, Vice President of Worldwide Industry Marketing at Business Objects. Chip received his Ph.D. from Northwestern University where he taught and conducted research in the social sciences and at the Kellogg School of Management.