Richard Alden understands first-hand the need for customer-centric mobile workforce management. For 10 years, Mr. Alden was the CEO of ONO, Spain’s largest cable broadband provider and oversaw the development of ONO’s business from inception to serving over 1.9 million customers with billions of Euros of annual revenue. Mr. Alden is a telcoms and broadband veteran who knows and understands the business from many angles, as an operator, as a client and as a consultant. Prior to ONO, Mr. Alden held positions as CFO of Optel Inc in the USA and as CFO of Videotron Holdings in the UK, both part of the Canadian Videotron Group. Mr. Alden is currently a non-executive director of several European media and telecoms businesses, including FON, the world’s largest free Wi-Fi community.