|Universidad Nacional Autónoma de México, BA||1990|
Ex-Mattel corporate refugee. Over 15 years of experience in the fields of strategic sales planning, shopper marketing, new business development, and brand marketing for consumer-products companies in the US and Latin America. Before founding Ayax.
Ricardo was Sr. Director of Strategic Sales Planning for Mattel US and Latin America, leading a 50+ team of marketers, category managers, and sales account planning executives.