CB Rank (Person) 569,526

Reshma is the Chief Marketing & Strategy Officer at Dynamic Vertical Solutions (DVS). Her business passion lies in adding

value through two core areas – Innovation and Marketing. Currently responsible for formulating and executing the business strategy for IP creation and Marketing for DVS as a Group, Reshma stays ahead of global trends and

best practices which can then be translated back into country specific GTMs and Product USPs. With 18 years of rich analytical, industry specific and international research experience, Reshma employs a mix of economic and competitive strategy tools in driving existing and new initiatives for the business on a national and international scale.

A current strategic focus of Reshma’s lies in the profiling and analysis of customer centric and behavioral trends, in both

the offline and online space. Understanding what motivates customers to buy, how their shopping patterns are shifting and where the virtual world is taking, and will take the customer experience, are all critical aspects of creating disruptive business models for DVS and staying ahead of the competition. .

Prior to dedicating her focus to DVS, Reshma practiced civil litigation in the United Kingdom and actively wrote for many national and international publications. Her core strengths include thinking outside the box, collaborating with and motivating others, as well as negotiating positions of maximum mutual benefit.

Reshma holds a UK Practicing Certificate, a Masters in Public International Law and a Bachelors degree in Politics & Sociology. Her hobbies include reading, writing and dancing.

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