Renee Blodgett is CEO and Founder of Magic Sauce Media, a branding, social media, marketing, PR and corporate communications consultancy based in San Francisco. She works with global companies around the world on their product and corporate business, social media and marketing strategies.
She has represented mid to large sized technology companies in both the B2B and B2C space as well as start-ups from 11 countries. Known for launching and helping foreign companies gain traction in the U.S. market, she assists both companies who already have a presence in the states and those who need one. She also works with companies needing to create a “brand” when they merely have a product or company name or re-position products when they’re off the mark.
Additionally, she works with executives on their “alignment” and “identity,” to make sure they’re in sync with their overall business strategy and the team they have in place. Think: personal branding, change management, human marketing and integrating social consciousness and awareness into business decision making. All this layered on top of (or as a separate focus) from an integrated marketing, PR and social media strategy.
She is also the founder of We Blog the World, an online culture, travel and arts magazine and blog network. Syndicating content from around the globe, the site shares views from independent voices in 25 different categories, all of which touch “culture.”
Blodgett is also the co-founder of Traveling Geeks, an initiative and consortium which aims to cross pollinate ideas across cultures by bringing thought leaders, writers and social media experts to other markets.
She has successfully launched technology companies and their products on four continents and from nearly a dozen countries.
Ranked as the #12 top social media influencer by Forbes, she has also been included in books on “new media” leadership and trends.
Areas of expertise include auto, digital photography, social CRM, enterprise software, mobile apps (both B2B and B2C), travel, lifestyle, women’s products, the aging market, VoIP, speech recognition/voice recognition, embedded speech apps, conference management, event management, consumer electronics, gadgets, audio/video, OCR, social media apps and platforms, RSS tools, search, productivity software, music and more.
Her market approach focuses on driving demand and traffic, creating brand awareness and cutting-edge strategies, building and nurturing customer relationships, increasing partnerships and sales and building customer loyalty. She understands grassroots media, what they look for and how they think.
Previously, she headed up worldwide corporate communications for leading speech recognition player Dragon Systems, through to the acquisition to Lernout & Hauspie, now Nuance. Blodgett’s agency experience is extensive with posts at Brodeur Worldwide, London-based Saatchi & Saatchi Advertising and Saatchi & Saatchi Direct, Porter Novelli, Cone, and Cudaback Strategic Communications.
She has been blogging since the 1990s and her personal blog Down the Avenue is listed on the AdAge Power 100 List, a ranking of top marketing blogs and was voted the top blog in a contest hosted by PR Week, which was up against some of the top agency blogs in the world, many of which represent Fortune 500 companies.
Blodgett also blogs about culture, lifestyle, media, travel and food & wine on the Huffington Post, BlogHer, the largest blog network for women in the world and We Blog the World, where she is the founder and managing editor.
She has held advisory board positions at b5 Media, a global new media network, Cozmo Media, who curated video content and brought it to the right verticals, Toktumi, a virtual home office VoIP phone solution, BlogHer, the first conference and group blog dedicated to women bloggers, Radus, a dynamic media rich social network and content aggregator, iGlue, a European-based semantic search company and PopTech, an innovation conference whose goal is to accelerate the positive impact of world changing people and ideas.
Blodgett is also co-curator of TEDxBerkeley, an annual independently run TEDx event at the University of Berkeley, set up under the TED Conferences umbrella.