Raven Zachary is President of Small Society, working with big brands, established companies, investors, and startups on iPhone strategy and product development. Raven directed the Obama '08 for iPhone application for the Obama Campaign, and has worked with companies such as Whole Foods MarketÂ®, Zipcarâ„ , CLIF BARÂ®, and Air New Zealandâ„ on iPhone application initiatives. He is the founder of iPhoneDevCamp, a not-for-profit iPhone developer conference. Raven is also a Contributing Analyst with The 451 Group, an IT industry analyst firm and works closely with O'ReillyÂ® Media on iPhone and mobile technology related events and coverage. He is regularly quoted by the press about the iPhone market and is a frequent conference speaker on the topic.