Rann Smorodinsky co-founded Cash-U Mobile Technologies in January 2000 (now Unipier Ltd). Together with Amir Peleg, Cash-U’s other co-founder, Rann led the company through its seed and first round of investments; product design and launch; and to securing its initial customer base (Wind and Vodafone in Italy and Telefonica in Spain).
In 2001, along with industry colleagues from the EU and USA, Rann founded the Mobile Entertainment Forum (www.m-e-f.org), leading it as chairperson through its inception and growth. Today MEF, with over 100 members, is globally recognized as the trade association of the mobile entertainment industry.
Rann is currently an associate professor at the Technion (Israel Institute of Technology) and leads research projects in the field of Game Theory. Prior to his Technion appointment, Rann was a Professor in the faculty of Northwestern University’s Kellogg Graduate School of Management.
Rann holds a Ph.D. degree in Mathematics and an MBA from Tel Aviv University.
