| Website | ipsos.com/marketi... |
| Blog | newdigitalcafe.com |
| @IpsosVantis | |
| Birthplace | Ohio |
Randy Giusto is currently Senior Vice President, Technology Research and a leading Industry Analyst at Ipsos Vantis, focused on “innovation research” to help brands bring new digital ideas and concepts to market. He is also an “evangelist” for Appolicious, a leading iPhone, iPad, and Android app review site. Randy covers consumer electronics, digital and social media, and mobility and telecommunications and helps publish the Vantis Files, a subscription-based research offering that shows how new products and services tested in market prior to or shortly after launch. Ipsos Vantis is a group of specialists within Ipsos who predict the business impact of marketing decisions and market events. They focus on idea and concept testing for brands looking to answer the question- “which of these ideas will be successful if we take them to market?â€- and offer product, pricing, and positioning optimization, emerging/converging category modeling, and marketing plan simulation services. They not only telling brands who will want their offerings, but how many people will actually buy them. Randy started his NewDigitalCafé blog in 2009 while running a consultancy practice focusing on the evolution of content across three screens- TV, Web, and mobile. Previously he was Group Vice President and General Manager of Consumer, Digital and Social Media, and Mobile Research at IDC for 14 years. He has spoken at a number of leading events on technology, media, and consumer and business adoption trends. He has consulted with top consumer electronics, digital media, technology brands and global content and service providers to identify market opportunities, refine their marketing strategies, and uncover growth and investment opportunities. Giusto has over 20 years experience in market research, consulting, marketing, communications, business strategy, and product planning. Prior to IDC he was a product planner and marketing manager at Compaq Computer.
