Rand Schulman is an American marketing executive, and one of the first practitioners of web analytics.
Schulman is the Chief Marketing Officer at InsideView (www.insideview.com) in San Francisco, California, and has previously served as chief marketing officer of WebSideStory (acquired by Omniture in 2008), and helped lead that company through its initial public offering. Schulman founded and was a board director at the Web Analytics Association and was also the founder and CEO of one of the first software as a service (SaaS) companies, Keylime Software (acquired by Yahoo), in 1997. After that, he was a marketing executive at WebTrends, and he served as the as General Manager of Internet Products at Unica Corporation (UNCA).
Schulman was named as one of the top 100 B-to-B marketing executives by BtoB Magazine in 2005. He is also a principal at Rand Schulman Partners (www.randschulman.com) and sits on various corporate boards. He is often quoted in leading publications including NY Times, Wall Street Journal and Business week on new marketing and media topics.
Schulman’s past speaking experience includes COMDEX, SES, and the Direct Marketing Association. Schulman holds a degree in English from University of the Pacific
