Raj Sethi is the CEO and founder of Ekartha Inc. He oversees the vision, growth and direction of Ekartha’s outsourced product development business focused on SaaS and Cloud Computing. He is one of the visionaries behind the Alice SaaS platform, and is actively involved in guiding the technology and direction of the platform. Under his tenure, Ekartha has helped multiple companies launch new SaaS and Cloud applications. Prior to Ekartha, Raj was Chief Architect and VP of Research and Development for Interactive Technologies (Fiserv) in New Jersey where he focused on development of billing solutions for the financial industry. During his tenure of 8 years, he directed the development of completely new billing software in the banking and investment management industry. Under his stewardship, the software became the most dominant billing solution in the industry.